WritingNotes from building this.
Working notes on building agencies in short-form video: pricing, hiring, contracts and the parts nobody puts in a case study. Written while it is still happening rather than afterwards.
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Which VALORAE blog answers your question
Five blogs, one owner, one reader each. Which VALORAE blog to read for podcast clipping, a business channel, editing for pay, AI search visibility or the group itself.
What the VALORAE group page is for, and what I kept off it
Why the VALORAE group page carries a routing table, three rows of receipts, the public prices and the founder links, and why the email box, chat widget and group total came off it.
Your editor gets paid on the date you agreed, whether or not the client did
The first time a client pays late you find out what your agency is. The answer is decided by whether you pass the delay down or absorb it.
I published over a hundred blog posts in two weeks. Here is the risk I walked into.
I built a static blog engine and shipped more than a hundred articles across six sites inside a fortnight. Google has a policy with my name on it, and the defence is not the one I assumed.
How to start a clipping agency
What the first ninety days of a clipping agency actually look like: where the footage comes from, what to charge, who owns the clip, and the month it stops being a one-person job.
If a clipper posts your client's footage out of context, who gets the letter?
If a clipper posts your client's footage out of context, who gets the letter? The brand and the agency before the clipper, because the brief decides disclosure, licensing, clearances and deceptive editing all at once.
Short-form content agencies are dead. Are they?
Four YouTube videos say short-form content agencies are dead. What broke was per-video editing: the style got commoditised, AI tools took the first 80 percent, and the price collapsed. What survives is judgment, distribution and a supply side.
How many Shorts views you need now, and what the number tells you
How many Shorts views you need now: 20 million in 90 days to enter the Partner Program, 10 million in 90 days for Shorts revenue sharing, from 1 February 2027. What that number says about short-form as a business.
Where agency margin comes from
Where agency margin comes from, why pass-through agencies get squeezed out, and what already has a claim on that margin before any of it becomes income.
What I publish and what I do not
What I publish and what I do not, building in public at sixteen. Mistakes and the mechanics of the work go out. Revenue and unapproved client names stay in.
What breaks first when an agency grows
What breaks first when an agency grows, in order: delivery quality, then cash, then the founder's attention, and what to write down for each one.
Clipping, editing and UGC are three different businesses
Clipping, editing and UGC are three different businesses: who pays, what the money buys, who loses when a video flops, and which one to start with.
About me
Who Siddharth Khushalani (TGSIDD) is, what he builds under VALORAE and alongside it, and why this site exists. Written in first person, without the pitch.
Getting taken seriously when you're obviously young
What changes a client's mind about age, what does not, and the specific moments where being young costs you a deal.