Home/Blog/Pricing Topic Pricing Everything TGSIDD has published on pricing. 2 articles In this topic Pricing·October 9, 2026The agency retainer model: what a retainer buys, what it should not, and when to sell something elseGoogle finishes 'agency retainer' with meaning, fee, model and agreement, and one suggestion that gives the game away: retainer ROI issues. A retainer is a fixed monthly fee for named work and reserved capacity. Here is what it should buy, what it should never become, the clauses that keep it fair, and when a project fee or a per-unit price is the better product.Pricing·October 8, 2026How to tell clients you're raising prices: one email, one date, no apologyPeople search how to tell clients you're raising prices, for a sample email, a letter template, a message. The wording is the easy part. The decision before it, the notice period, the reason you give and what you do when someone pushes back are what decide whether you keep the client. Six steps for a small agency, with a sample email. Other topicsOperating